Could Adele’s “Love in the Dark” become a new fan favorite?


From all the sharp types of heartbreak that Adele channels through her sprawling catalog of ballads – from the nostalgia and regrets of “Hello” to the furious fury of “Set Fire to the Rain” – “Love in the Dark” is among the most relentlessly dark.

Released on Adele’s third studio album, 25, “Love in the Dark” is a piano ballad about the end of a relationship so sad and slow you could call it a funeral song. It doesn’t exactly scream a radio single, and so – unlike “Hello” and “Send My Love (To Your New Lover)” written by Max Martin – it was never released as such.

But in the past month or so, “Love in the Dark” has gone from deep-cut status to what appears to be a new fan favorite, a rare feat for a six-year-old song.

According to Alpha Data, the data analytics provider that powers the Rolling stone On the charts, every week for the past six years, “Love in the Dark” has typically been just the eighth most popular song of 11 tracks. 25. Ranked among his 34 songs on three studio albums, “Love in the Dark” was generally ranked 17th. “Someone Like You,” “Rolling in the Deep,” and “Hello” are usually the first three, in that order.

At the end of the summer, “Love in the Dark” started to take off on TikTok, and instead of being the soundtrack to a meme or dance, the conversation seemed to be about how bad this song is. is underestimated. Prior to August, the song saw between 150,000 and 250,000 on-demand audio streams in the United States each week; by mid-September, that number had climbed to over 1.5 million. From the week of September 17 to 23, it was the most popular number one song 25, even broadcasting the monstrous “Hello”. This made it the third most popular track in Adele’s entire catalog, behind only “Rolling in the Deep” and “Someone Like You”.

Streaming data on the most popular albums of the past six years reveals how rare this kind of feat is. Looking at the top 1,500 albums released after 2015 – excluding songs with expected improvements from remixes, singles releases, music videos, current events or seasonal popularity – only three additional albums contained a track that has made a comparable jump to the top.

Louis Tomlinson’s “Defenceless” is a recent example of a track that achieved something similar, thanks to a successful fan campaign a year after the release of Walls. The song went from being the eighth most released track a month before to the most popular track on the album the week of January 29.e, 2021. Louis commented on Twitter how “crazy” he is for an album track (a non-single) to achieve this kind of success.

In November 2019, “Play Date” by Melanie Martinez, taken from her album Cry baby, jumped from 12e-most listened to one month before, to the most popular title on the album more than four years after its release. A few months later, the song took off on TikTok and Spotify, and was subsequently certified platinum. And last September Mitski’s “Me and My Husband” released the ninth most popular song. Be the cowboy to the most popular number one. Mitski debuted on the Rolling Stone Artists 500 charts a few months later and peaked at number 178 in May 2021.


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