Fender Guitars Partners With Barbie Movie For Virtual Music Lessons


Fender Guitars and Mattel mark the release of the Netflix movie “Barbie: Big City, Big Dreams” with a new Barbie collection of song lessons on its e-learning app.

Created to inspire future musicians, the lessons show young guitarists how to play songs from the film while developing their playing skills and techniques. This fall, anyone who purchases Barbie dolls inspired by characters playing guitar will also benefit from three months of free lessons on Fender Play.

“At Fender, we are already working with and supporting a growing range of incredibly talented women in the music business. Having said that, we think it’s important for young aspiring musicians to see themselves in the heroes they admire, ”said Evan Jones, CMO of Fender. Variety. “We want young women to see that they can be anything – be it a guitarist, songwriter, producer or any career – in the music industry.”

The collection will include step-by-step guided video lessons for two songs from the special – including “At the Finish Line” and “Before Us” – allowing Barbie fans to play the game.

“Our original music, drawn from a wide range of genres, is a key component in creating compelling content at Mattel Television and integral to our brands’ ability to connect with children of all ages to help them learn and grow, ”says Andrea Carpenter, Mattel senior director, content distribution and partnerships. “We have an incredible assortment of music in our library from some of our most iconic brands including Barbie, Thomas & Friends, Masters of the Universe, American Girl and Fisher-Price, all available through our exclusive distribution partnership with Warner Music. Group. Barbie has been inspiring, empowering and entertaining children for decades and in “Barbie: Big City, Big Dreams” we see Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts making their dreams come true through music. Our partnership with Fender is just one of the ways we leverage original music to inspire the limitless potential in every child.

Classes will be taught by Fender Play guitar teachers Abby Hwong and Sydney Ellen, Jones explains. The Fender program incorporates lessons and learning paths on Fender Play, the digital learning app for guitar, bass, and ukulele. Professors and on-camera instructors come from universities such as USC, UCLA, and Berklee College of Music.

“The lessons are video-based and feature step-by-step guided instructions for two songs from the special,” Jones adds. “Throughout the process, players can play, pause, go back and follow their progress. Everything is completely on-demand, so they can learn anywhere, anytime and at home with their family. “

Tying guitar lessons to an iconic figure like Barbie Roberts is part of Fender’s mission to inspire the next generation of guitarists. Jones says, “Music has the power to unlock so much, especially for children and young people who are looking to find their own voice. One of the ambitions of our brand is to open the paths of musical expression and the guitar to the greatest number of girls, children and budding musicians. With this integration with Mattel, we hope that the introduction of a Fender Play collection for ‘Barbie: Big City Big Dreams’ would inspire young players to keep playing the guitar or pick up one and start learning for the first time. times.

Additionally, Mattel will introduce a line of character-inspired dolls, playsets and accessories, also launching this fall. Each doll will have a QR code sticker on the box offering customers three months of free Fender Play lessons – where they can learn songs from artists like HER and Billie Eilish.

“We’re definitely open to working with other like-minded brands to further support young musicians and aspiring women,” Jones adds. “We continue to add to our library of lessons every day, so these musicians continue to find inspiration on their musical journey.”


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