LOS ANGELES, September 21, 2021 / PRNewswire / – Don Omar, the undisputed king of reggaeton, award-winning singer, songwriter, actor and philanthropist, announces groundbreaking multi-year partnership with Saban Music Group (SMG) in the most successful deal sector transformer of the year.
“I am delighted to join forces with Saban Music Group and to be supported by the savvy business and artistic instincts of Haim and Gus”, don Omar explains, “and I can’t wait to connect with my loyal fans and my audience doing what I love most and show them the exciting new music I have to come.”
“don Omar is one of the most transcendent music stars of the past two decades, he has set the tone for the entire urban Latin genre; Without his charismatic stage presence, deep composition skills and powerful vocal delivery, Latin music would be a whole different animal today, and we are honored to partner with him, ”said the entertainment mogul. Chaim Saban.
The alliance brings together the phenomenon and pioneer Puerto Rican with the CEO of SMG Gustavo lopez who have worked tirelessly together to launch Don omar career. “Don will always be part of my family,” López enthuses. “When the opportunity to work together again presented itself, it was as if not a single day had passed. And yet he now makes the best music of his career.”
The agreement includes the advance by SMG of all recording and marketing costs, as it does with all of its artists.
Saban Music Group (SMG) is a global music entertainment company founded in 2019 by Chaim Saban, pioneer and global leader in the entertainment industry and Chairman and CEO of Saban Capital Group. Since its launch, SMG has been led by music veteran Gustavo López, who has built a career signing leading artists and developing content for a global music audience. SMG embraces the globalization of music by identifying, signing and developing internationally renowned artists. The music entertainment company is committed to providing resources to its artists through a 360 model encompassing recorded music, publishing, touring, brand partnerships, merchandising, and more. SMG has offices at new York and Los Angeles.
SOURCE Saban Music Group LLC