Amazon creates a website to promote Hispanic brands and products in the United States.

San Francisco (United States), September 15 (EFE) .- The Amazon e-commerce portal this Wednesday launched a specific web page in which it promotes brands and products related to this community, coinciding with the celebration of the Hispanic Heritage Month in the United States.

Called “Celebremos”, the site highlights Latin music such as Dylan Fuentes, EL IMA and Alejandro Sanz; films and series such as “Pan y Circo” and “Chivas: El Rebaño Sagrado”; books like “El Cerrador” and “Mexican Gothic”; and Hispanic businesses and brands of all kinds.

The colorful design of the website, with full content in Spanish, is the work of Brooklyn-based Brazilian graphic designer Niege Borges, the Seattle, Washington-based company said in a statement. ).

Some of the standout Hispanic-owned brands and stores include jewelry, art, beauty and wellness, as well as crafts and food.

Some of the hottest products are ZUBI’S salsa, Mr. Tortilla’s low carb tortillas, and the wooden container that holds and displays Tappas’ food.

In addition to Amazon, Google also joined the Hispanic Heritage Month celebrations, which began this Wednesday, with a “doodle” (the image of its logo that presides over the search page) in honor of the Panamanian nurse and educator – the American Ildaura Murillo – Rohde.

The internet search company also opened the exhibit on Google Arts & Culture Latino Art Now, a new project page dedicated to contemporary Latino artists, including installation artist Amalia Mesa-Bains and portrait painter ALfredo Arreguin.

The celebration of Hispanic heritage in the United States began in 1968 as Hispanic Week, when there were some 9.6 million Latinos in the country, and it extended to an entire month in 1988, while there were around 22 million people identified as Latina. .

The 2020 census shows that there are now around 62.1 million Latinos in the United States, 18.7% of the population, an increase of 23% over the past decade.

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