JCPenney Celebrates Joy, Comfort and Peace this Holiday Season

JCPenney Celebrates Joy, Comfort and Peace this Holiday Season

JCPenney announces it is closed on Thanksgiving Day and reveals Black Friday store hours, offers throughout the season, inspiration for giveaways, a new holiday anthem and the Share the Joy contest

Before the holidays, JCPenney hires 25,000 seasonal associates and offers an additional $ 2 / hour to store associates on holiday weekends and critical days

LEWISVILLE, Texas, October 28, 2021– (BUSINESS WIRE) – From freebies galore and home beautification to living room appointments and greeting card portraits, JCPenney is the destination for everything customers need to have a great time. holidays young and old with their family and friends. Customers can take advantage of savings throughout the season starting November 1, including new weekly offers and merchandise promotions that are attractive to everyone on their list. While JCPenney stores will be closed on Thanksgiving Day, customers can shop at and take advantage of extended hours on Black Friday opening at 5 a.m. and on the weekends leading up to Christmas Day at select stores. . To help celebrate the joy of the season, JCPenney’s Happy Vacation Campaign focuses on spending time with family and friends and sharing the joy with others. Combining amazing offers, gift ideas, an exciting raffle and musical fun, the campaign invites everyone to celebrate Joy Comfort and Peace at JCPenney.

This press release features multimedia. View the full release here:

A cornerstone of its holiday campaign, JCPenney created an original song in partnership with Breed. Bringing notes of positive energy and a sense of oneness, The Curtis Family C-Notes recorded the full length version of JCPenney’s original song. See the C-Notes unite to perform the new holiday anthem at a signature venue later this season. (Photo: Business Wire)

“We know customers are looking to shop early and on schedule this year and JCPenney’s vacation savings are designed to give them access to incredible value throughout the season,” said Bill Cunningham, vice-president. president of marketing strategy. “JCPenney is the perfect place for families to shop together because we have gifts for every generation. To add some fun to the experience, JCPenney is giving back to the gift givers themselves through the Share the Joy contest. “

Closed Thanksgiving Day + Black Friday Hours

For the second year in a row, JCPenney will close all of its stores on Thanksgiving Day, November 25, but customers can still shop stress-free at Stores will reopen on Black Friday, November 26 at 5 a.m., ready to serve customers and deliver an exceptional shopping experience. In addition, customers will have the option of taking advantage of extended hours on Fridays and Saturdays in select stores until Christmas. Visit for local store hours.

Black Friday Deals Throughout the Month – Double Check

JCPenney gives customers more opportunities to save early and reasons to shop often with Black Friday prices throughout the month starting November 1. toys at Penney’s Playland. Get an overview of the exciting Black Friday deals. The annual JCPenney Cyber ​​Days event picks up where Black Friday left off with thousands of offers available online only from November 28 through December 1.

Join the JCPenney family of associates

As JCPenney prepares to welcome enthusiastic customers this season, the retailer is hiring 25,000 seasonal associates to support its more than 650 stores. With a variety of positions to fill, there is something for all ages and all levels of experience.

To help sweeten the deal for applicants, JCPenney is offering an additional $ 2 per hour bonus for hourly associates at all stores every Saturday and Sunday from November 14 through December 25. The holiday bonus will also be offered on Black Friday, November December 26 and Christmas Eve December 24. Seasonal associates can enjoy perks such as an associate discount of up to 25%, flexible hours, a fun and engaging atmosphere, and the opportunity to become a regular associate. Interested candidates can visit to apply.

“With a dedicated team of over 50,000 people around the world, JCPenney’s associates are the foundation of our success – their passion, energy and talent fuel the growth of our business,” said Jim DePaul, vice-president. executive chairman, stores. “We are delighted to be able to offer this holiday bonus as a thank you to our associates and to help ensure an exceptional shopping experience for our customers. “

Invite everyone to celebrate joy, comfort and peace at JCP

JCPenney brings Joy Comfort and Peace with a lively vacation campaign influenced by its three-letter acronym. A source of inspiration for our clients, the campaign highlights the simple joys of creating special moments with family and friends, while relying on JCPenney for whatever is needed to make the season bright.

A new holiday anthem

To help bring the campaign to life and rekindle the special feeling of Joy Comfort and Peace this holiday season, JCPenney has teamed up with longtime music partner Breed to create an original Christmas carol featured throughout the marketing. seasonality of the retailer. Listen and watch a taste of the spot featured at the start of this release.

“Music connects us and we’ve created these happy places as a greeting card for the amazing, hardworking and diverse families in America who truly are the heart of our brand,” said Carl Byrd, vice president of creative marketing. “From the JCPenney family to yours, ‘We wish you joy, comfort and peace.'”

Bringing notes of positive energy and a sense of oneness, The Curtis Family C-notes recorded the full length version of the original JCPenney song which will be available for download soon. The C-Notes are a family-friendly musical group, made up of parents Maestro and Nola Curtis as well as their five children known for their memorable performances in season 16 of America’s Got Talent. Later in the season, see them band together and perform JCPenney’s new holiday anthem at a signature venue.

Share the joy

JCPenney adds an extra layer of joy throughout the season with the Share the Joy contest. Every time customers make a purchase * in-store or online from November 1 to December 24, they’ll unlock chances to win instant prizes as well as a grand prize draw entry. The contest will feature over half a million dollars in prizes, trendy home gadgets and JCPenney gift cards at great prizes like a trip to Los Angeles for a great game experience and Sports Illustrated The Party, Tempur- pedic® mattress set, Goldiam® 3 CT. TW lab-grown certified diamond ring, travels to New York for a PUMA® shopping spree, $ 2,000 in fanatics® goods to build the ultimate “Fan Cave” and Michael Strahan Collection® virtual styling session with $ 1,000 worth of merchandise.

Here’s how it works whenever customers checkout * starting November 1.

  • At the store: Receive a collectable gift tag at checkout and peel and reveal your code. Enter the code on

  • In line: Receive a unique code at checkout to enter

If customers don’t win an Instant Prize, they’ll still receive a special coupon for even more savings by buying for everyone on their list. Customers can continue to shop JCPenney throughout the season to collect a variety of gift tag designs and win raffle entries while supplies last.

To download this version and the high-resolution multimedia, please visit the JCPenney newsroom.

*No purchase necessary. A purchase will not increase your chances of winning. Promotional codes available while stocks last. Promotion begins at 12:00 PM EST on November 1, 2021 and ends at 11:59:59 PM EST on December 24, 2021. Open only to legal residents of 50 US / DC / PR, aged 18 and over. Exact prices may vary. For the official rules, visit

About JCPenney

JCPenney is proud to serve customers in more than 650 stores in the United States and Puerto Rico and at the company’s flagship store, JCPenney is one of the nation’s largest apparel, homeware, jewelry and beauty retailers, with a growing portfolio of private and national brands. Guided by the Golden Rule, JCPenney employs more than 50,000 associates worldwide and has served clients for over 119 years, playing a vital role in the communities it serves. For more information, please visit and follow JCPenney on Facebook, Instagram and Twitter.

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JCPenney Corporate Communication
Aubrey DeZego
[email protected]

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