Aespa, SM Entertainment’s four-member K-pop group, is launching a NFT collection featuring Web3 artist Blake Kathryn who will give fans access to exclusive content and a rare encounter with the band in Seoul.
From October 13 at 2:00 p.m. PT to October 21 at 8:00 a.m. PT, NFT from the collection – called æ girls — will be auctioned on Sotheby’s Digital Marketplace for NFTs. The entire collection will be split into three parts, with each part available for a 48-hour period during the week-long auction.
The first part of the series will be an open edition, meaning the NFT can be hit an unlimited number of times. The NFT will serve as an access key for holders and will come with an additional piece of digital art.
Part two, “Altars,” will feature a special, limited-edition set of 32 NFTs from each of the Aespa band members (Karina, Giselle, Winter, and NingNing). Digital artwork will be accompanied by a personalized recording of each member discussing the artwork. The first edition of each of the altars will go to the highest bidder and will be accompanied by an autograph print signed by the artist and the four members of Aespa.
The ultimate and rarest work of the hey girls The NFT collection will be called “Dreamspace”. The work is a unique edition piece intended to reflect the virtual environment of each Aespa member. “Dreamscape” holders will receive a video recording of Aespa and Kathryn, a virtual meet and greet with Kathryn, and most importantly, an all-expenses-paid trip to Seoul to meet the K-pop group and attend one of their concerts. .
“We love connecting with our fans in new ways that embrace technology, and this new NFT collection is seriously cool, cute, and cutting-edge,” Aespa said in a joint statement to The Hollywood Reporter. “Blake Kathryn is an amazing artist, and we enjoyed the process of working with her to create this collection.”
The K-pop group debuted in 2020 with single “Black Mamba” and earlier this year performed at Coachella. The group name, often stylized in all lowercase letters, is an amalgamation of “avatar”, “experience” and “aspect”, and each member has their own accompanying digital avatar.
The hey girls will be exhibited at Sotheby’s galleries in New York and Hong Kong, and the collaboration between Aespa and Kathryn has been facilitated by brand agencies Connecting Dotts and INVNT.ATOM.
“It was a pleasure to collaborate with aespa on this one-of-a-kind NFT collection,” said Kathryn, who has previously worked with Lil Nas X, Paris Hilton and Jimmy Choo. “This release is an authentic reflection of Karina, Winter, Giselle and Ningning and captures the essence and unique qualities of each of these powerful women. I hope it reflects female artists pushing the boundaries of what is possible, blurring the lines between real and virtual to create a new kind of fandom.