Live Nation, the world’s largest live entertainment company, has released a “best practice” letter to artists allowing them to require proof of vaccination or a negative COVID test from fans attending their concerts.
“We are working to ensure that we reopen in the best possible way for the staff, artists, team, fans and communities in general,” the letter (made public by Variety) Explain. “Our teams worked together to put in place new processes so that artists performing with Live Nation in the United States can require all attendees and staff to be fully vaccinated or test negative for entry. , where permitted by law. ”
The letter from Live Nation refers to the vaccination requirement as a “big model,” noting that the protocol was used recently at their Lollapalooza festival.
“We know people are eager to come back to the live events and we hope these measures will encourage even more people to get vaccinated,” the letter continued. “This is the first thing anyone can do to take care of their surroundings and we encourage as many salons as possible to adopt this model.”
Although the company “encourages” artists to require proof of vaccination or a negative test, it does not impose the new rules. Ultimately, the decision will be in the hands of the artists and their respective teams.
Additionally, Live Nation revealed that they will require all of their own US employees “to be vaccinated to enter any of our events, locations or offices – with limited exceptions that may be required by law.” The corporate rule will take effect on October 4, when Live Nation’s offices are expected to reopen.
The new “best practice” model comes as the safety of concerts and live events comes under renewed scrutiny. The COVID-19 pandemic recently saw a spike in cases, largely due to the highly contagious Delta variant. Several prominent groups have canceled shows or withdrew from tours altogether due to factors related to the coronavirus.
In July, outbreaks in Michigan and Oregon were directly linked to large outdoor festivals held in those respective locations.
“These events are the wake-up call across the arc,” said Dr. Emily Landon, executive medical director for infection prevention and control at the University of Chicago Medical Center. Rolling stone. “Even though people are vaccinated, it looks like we may need to be more careful with overcrowded events. “
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