The artists performing will vary from rappers and reggae singers to DJs, pop bands and boy bands, but they will all be there with the same goal of celebrating Japanese culture at the first Rising Japan MusicFest.
The festival will feature performances by more than a dozen Japanese and Japanese American artists on two stages.
“It’s a celebration of Japanese music and culture, both nostalgic music like the big hits of the 90s and more current Japanese artists. We bring in OGs from Japan as well as Japanese artists trying to make music in the United States,” said Tiffany Saito, who will host the weekend. unfolding event at the SilverLakes Equestrian and Sports Park in Norco on June 11-12.
It is expected to attract up to 4,000 people per day to the site.
Besides the music, the celebration of Japanese culture will also delve into the culinary side of the country with sake and Japanese beer tastings and a food court with stalls and trucks serving traditional and modern Japanese cuisine.
The lineup of dishes will include Rated R Burger, which is known for the wagyu beef ramen burger, as well as Japanese spring roll makers Egghausted and the small traditional Japanese restaurant chain Shin-Sen-Gumi.
“This event is really for everyone because there is music, food and sake, it should be just a nice outing. And even if you don’t understand the language, the music should resonate with everything the world,” Saito said.
Music-wise, Saito expects artists to draw crowds of all cultures as the music festival will cover the full range of genres.
Among the headliners is Micro, a member of Japanese pop duo Def Tech, who dubbed themselves a “Jawaiian” group because of their fusion of Japanese and Hawaiian music. Micro will perform original music as well as covers of Japanese songs.
Also on the invoice is a old school rapper from Japan named Zeebra.
“He really opened the door to rap music in Japan in the 90s,” Saito said.
And fans of boy bands can dance with the group Travis Japan composed of seven members while fans of reggae and dancehall can discover the singer of Japanese origin Minmi.
And Los Angeles will be represented by A Page Unturned, a pop-punk band whose sound is reminiscent of bands like Blink-182 and New Found Glory.
The second stage, meanwhile, will be the main venue for DJs and a more whimsical experience as it’s dubbed the “Bubble Stage”. So yes, expect to see bubbles floating everywhere as the DJs spin dance tracks.
“It will have more of a club vibe,” she said.
Rising Japan MusicFest
When: 12pm-10pm on June 11, 12pm-8pm on June 12
Where: Silverlakes Sports Complex, 5555 Hamner Ave, Norco